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This web site austin.servicefirstmtg.com states the following, "Meet Our Team at Austin." Our analyzers noticed that the website also stated " Service First has a talented team of Loan Officers." The Website also said " Ready to help you with your mortgage needs. You can choose to work with a specific team member just by clicking here. With Service First, you enjoy simple, straightforward lending. We have the ability to originate, underwrite, and fund all of our loans in-house to create a hassle-free lending experience from start to finish." The website's header had Loan calculator as the most important optimized keyword. It is followed by mortgage rates, mortgage payment calculator, and amortization calculator which isn't as highly ranked as Loan calculator. The next words austin.servicefirstmtg.com used was fha loan. home loans was included but might not be seen by search parsers.